Founded by one of Courtney's favourite people, Jodhi Meares, The Upside is the active lifestyle brand for women with a social conscience - who pride themselves on being good, kind, proactive people who care about others. And yourself! The Upside is designed to help you achieve both every day.
The Upside Story
While the days are kept busy and one’s free time becomes fleeting, finding the hours to keep active and stay fit is put on the back burner. THE UPSIDE strives towards the philosophy of a healthy lifestyle made attainable through activewear that is informed by fashion without abandoning functionality.
Living between New York and Hawaii and practicing yoga daily, THE UPSIDE’s Founder Jodhi Meares identified a gap in the market for activewear informed by fashion. THE UPSIDE’s early ethos laid in establishing a bold brand that catered to sartorially sophisticated and time savvy individuals who led demanding lives but cherished their training. THE UPSIDE was born to fill that void for men and women alike and the Sydney based brand has earned its place as one of the top activewear labels in the global market without abandoning functionality or premium style.
JODHI MEARES
The key ingredient to THE UPSIDE’s refined approach is undoubtedly Meares’ extensive experience in the world of fashion. A notable model at the age of 15, Meares later went on host numerous television shows including Australia’s Next Top Model, before successfully establishing Tigerlily, a swimwear company that embodied the quintessential Australian boho chic aesthetic.Moving on from one successful venture to the next, Meares established THE UPSIDE in 2014 to great acclaim. With one look you know those legs or that crop is THE UPSIDE. Admired for its uniquely refined prints and easy sleek style, THE UPSIDE rapidly gained a loyal following throughout Australia, which later followed through to the USA, The United Kingdom, and Europe. Known for its luxurious materials and attention to detail, the brand had soon covered all areas of the active life style for both men and women.
In Australia THE UPSIDE opened stores in Bondi, Mosman and Miranda and graced the pages of numerous publications including Elle Australia, Harpers Bazar, Vogue and Women’s Health, the brand was soon spotted on fashion and sports icons such as Candice Swanepoel, Kelly Slater, Kim Kardashian, Nick Youngquest, Rosie Huntington-Whiteley, Hayley Baldwin, Karlie Kloss and Jourdan Dunn.
They are also very active in various forms of charity work and Jodhi spreads her wholesome views on life, love and humanity daily on instagram. She is an inspiring human being and we love to support those people, don't we!
